DEBT INVESTOR RELATIONS: A DEFINITIVE GUIDE FOR ISSUERS AND BROKERS
By John Howell
Over the last months the diverse fortunes of the market has shown how reputation depends not only on a borrower’s risk profile but on how they communicate that risk profile and establish trust in their borrowing behaviour. Yet it is equity investor relations (IR) and branding that all too often attracts both the limelight and resources, not debt IR.
Debt Investor Relations: A definitive guide for issuers and intermediaries is a comprehensive, highly practical manual giving incisive advice on how to build and maintain an effective debt IR programme. It explains why robust reputations require robust debt IR architecture and describes how these can be established.
Written by a veteran in debt IR, this report shows that a successful IR programme need not be expensive, and that the cumulative benefits of getting it right can save many millions down the line. Illustrated throughout with case studies showing what to do, and what not to do, this report should be required reading for anyone looking to issue or underwrite debt.
To be published in December 2009, Debt Investor Relations: A definitive guide for issuers and intermediaries is priced as £795/US$1195/€955, with a 15% discount for IFR subscribers.
To order online click here.
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For more information see the full contents list